Prospect profile
Read the buyer before you reach out
Crystal researches the person and turns public context into a profile of communication style, priorities, likely friction, and trust builders.
Sales dashboard
Personalize your pitch for every buyer.
Crystal turns prospect research into personality-aware buyer profiles, meeting prep, and stage-by-stage sales guidance. Every outreach, discovery call, and follow-up fits the person on the other side.
Prospect profilesMeeting prepSales playbooks
Sales pricing from $59/moWhat Crystal shows
Know the person behind the pipeline.
Sales reps spend hours guessing how a buyer will react. Crystal turns the people side of every deal into something you can prepare for: read the buyer, sharpen the questions, and follow up in their language.
Meeting prep
Walk in with sharper questions
Prep for the conversation with talking points, questions to ask, and cues that help you adjust tone and timing.
Sales playbook
Adapt each stage of the deal
Use personality-aware guidance for outreach, discovery, pitch, negotiation, close, and post-sale relationship growth.
Inside the product
A buyer profile for the next conversation.
Crystal pulls prospect context into a practical read on how this buyer communicates, what they are likely to care about, and what to ask before the meeting.
crystalknows.com/sales/prospects/maria
M
DriverProspect profile
Maria Vasquez
VP Operations · ACME Corp
Snapshot
Direct, outcome-focused buyer. Wants proof that the plan is practical, measurable, and easy for her team to adopt.
Outcome
Clear lift for the operations team
Risk
Low-friction rollout with proof before scale
Timing
A path that does not slow the current quarter
Lead with
The operational result and the smallest credible next step.
Watch for
Vague ownership, missing proof, or a long internal approval path.
Meeting prep
Questions worth bringing in
- What metric makes this worth changing now?
- Who needs proof before the team rolls this out?
- Where does implementation usually stall?
Follow-up angle
Recap the measurable outcome, owner, decision date, and proof needed for the next conversation.
How it works
From prospect to prepared conversation.
- 01
Add a prospect or sync a meeting
Start from a name, LinkedIn profile, calendar event, or prospect record already in your sales workflow.
- 02
Read the buyer profile
Crystal summarizes their working style, communication preferences, key topics, and what they are likely to care about.
- 03
Use the brief in the conversation
Bring better questions to discovery, tailor the pitch, and follow up in language that matches how the buyer decides.
Why Crystal
Know the buyer before the call.
Account data tells you what they buy. Crystal tells you how to sell to them: what to lead with, what to ask, and how to follow up.
| Approach | Buyer data | Personality read | Stage guidance |
|---|---|---|---|
| CRM account data alone | Firmographics | No | No |
| Manual LinkedIn research | Job history, mutuals | Guesswork | No |
| Crystal buyer briefYou are here | Account + person | Validated DISC read | Stage-by-stage playbook |
What customers say
Crystal gives me insights and helps me connect with clients at a far deeper level than any Google search could.
John Barrows
Founder & CEO, Sell Better
Built for revenue teams
Prepare for the moments deals turn on.
Sales teams use Crystal when a conversation needs more than account data. It helps reps understand the person, choose the right angle, and keep momentum after the call.
crystalknows.com/sales/playbook
Sales playbook
One buyer, different guidance at each stage.
Crystal turns the buyer profile into stage-specific guidance for outreach, discovery, pitch, and follow-up.
Outreach
Lead with the operational outcome.
Reference the pressure on her team before asking for time.
Discovery
Ask about the decision path.
Surface who signs off, what proof they need, and what slows adoption.
Pitch
Show the plan in steps.
Keep the case concrete, measurable, and easy to repeat internally.
Follow-up
Send the next move.
Summarize the decision, owner, date, and proof point in one note.
Founder-led sales
Prep before every high-stakes conversation without building a full enablement machine.
Account executives
Turn buyer research into discovery questions, pitch angles, and follow-up language.
Renewals
Understand the customer relationship before you walk into an expansion or save conversation.
Know the buyer before the meeting.
Use Crystal to prepare for the people side of every deal, from first outreach to the follow-up that keeps momentum moving.