Selling is easier when Crystal knows your buyer
Crystal predicts anyone's personality so you can build stronger relationships faster and win more business.
10,000+ sales professionals use Crystal
Why sales outreach often fails
Traditional selling treats every buyer the same—and that's exactly why it doesn't work.
Generic outreach gets ignored
Prospects are bombarded with cookie-cutter emails and LinkedIn messages. Without personalization, your outreach blends into the noise and gets deleted.
Building rapport takes too long
Understanding how a buyer thinks, communicates, and makes decisions traditionally takes weeks or months of relationship building.
One-size-fits-all doesn't close deals
Every buyer is different. Using the same pitch, demo style, and follow-up approach for everyone means losing deals you could have won.
Know your buyer before you reach out
Download our free Crystal for Chrome extension and instantly see personality insights when browsing LinkedIn profiles. Understand how to communicate with anyone in seconds.
Predict buyer personality instantly
Crystal analyzes public data to predict any buyer's DISC personality before you even connect.
Get personalized communication advice
Receive tailored tips on how to approach, pitch, and follow up with each specific buyer.
Craft messages that resonate
Write emails, LinkedIn messages, and proposals that speak directly to what motivates your buyer.
Close deals faster
Skip the guesswork and accelerate relationship-building with personality-driven insights.
Sarah Chen
VP of Engineering at TechCorp
San Francisco Bay Area
Sarah values personal connection. Start with relationship-building before diving into business details.
Maximize every sales conversation
Understand how your buyers naturally want to communicate and make decisions so you can intelligently adapt how you sell.
Build stronger relationships
Speak to your buyer's values and communication style.
Book more meetings
Highlight value props that resonate with each buyer.
Get more responses
Cut through the noise with personalized messaging.
Close more opportunities
Address what motivates buyers and drives action.
Know your buyer within seconds
Identify the natural personality of any prospect and understand how they behave, communicate, and make decisions—before your meeting even begins. Stop guessing and start connecting.
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Ensure calls start off on the right foot
Make the right first impression every time. Quickly identify the do's and don'ts for your particular buyer so you can build rapport from the very first moment.
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Approach every objection with confidence
Understand the motivation behind sales objections. Use personality data to address concerns in a way that resonates with each unique buyer.
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Be prepared for every negotiation
Enter negotiations with complete confidence. Understand your buyer's personality characteristics to find win-win outcomes faster.
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HighRadius increases lead conversion by 31%
See how HighRadius leveraged Crystal's behavioral insights combined with DISC training to significantly improve their lead conversion rates.
Read case study
We surveyed 380+ buyer facing professionals...
Discover how harnessing the power of personality intelligence transforms buyer-facing teams to drive exceptional results.
Read nowTrusted by sales professionals
See why thousands of sales reps use Crystal to build better relationships.
"They're really leaning forward based on the way that we've changed our approach using Crystal Knows."
"Crystal is like magic. It gives us x-ray vision allowing us to see and understand someone quickly."
"Crystal gives me insights and helps me connect with clients at a far deeper level than any Google search could."
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal helps my team the most."
"When I started personalizing emails with Crystal's advice, I started getting way more responses."
"With Crystal, I'm at least 30-35% quicker at building meaningful relationships."
Recognized by G2
Bring back the human touch.
Let our team give you a guided tour of our platform so you know exactly what's possible with Crystal for Sales.
Free to start • No credit card required • Results in minutes